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Natural Light, One Of America's Most Popular Beers, To Rebrand With Retro Look

Added 01-23-23 01:16:03pm EST - “Natural Light will be making over its beer, with the company going back to a 1979 design to mature its brand and move from being a favorite of college kids.” - Dailycaller.com

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Posted By TheNewsCommenter: From Dailycaller.com: “One Of America’s Most Popular Beers Natural Light To Rebrand With Retro Look”. Below is an excerpt from the article.

Nostalgia from the 70’s and 80’s — you could even say 90’s at this point — always pops off, and Natural Light (yes, the beer company) completely gets that.

Pretty soon, Natural Light will be making over its beer brand, with the company going back to a 1979 design featuring a throwback logo, a crest (which I love, being a soccer fan), and old school gold and navy blue colors.

The company is making the move to mature their brand, to get away from their image of being a favorite to college kids.

“There’s been a lot of conversation about how ‘what is old is now what is cool,’ so we wanted to look back into our archives, so the can itself is harkening back to the design of the late 1970s,” stated Krystyn Stowe, who is Natural Light’s head of marketing.

VINTAGE CAN DESIGN — Natural Light’s new cans will soon look a lot like their old ones. Drinkers will soon notice a retro-inspired makeover that mirrors the budget beer brand’s 1979 design, featuring a throwback logo, crest, and colors. ⬇ https://t.co/gJ6hXwyOpf

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