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WSJ profile of Tim Cook offers new insight into the life and leadership style of the Apple CEO

Added 08-08-20 10:31:02am EST - “A new profile from The Wall Street Journal offers an inside look at how Apple has evolved under the leadership of CEO Tim Cook. The report highlights the differences in leadership between Cook and Steve Jobs, including Cook's more…” - 9to5mac.com

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Posted By TheNewsCommenter: From 9to5mac.com: “WSJ profile of Tim Cook offers new insight into the life and leadership style of the Apple CEO - 9to5Mac”. Below is an excerpt from the article.

A new profile from The Wall Street Journal offers an inside look at how Apple has evolved under the leadership of CEO Tim Cook. The report highlights the differences in leadership between Cook and Steve Jobs, including Cook’s more hands-off approach to product engineering and design.

The profile emphasizes that Cook kept a lot of his routine the same when he took over as Apple CEO in 2011:

From when he took over in 2011, Mr. Cook followed the advice of his predecessor: Don’t ask what I would do. Do what’s right. He continued waking up each morning before 4 a.m. and reviewing global sales data. He maintained his Friday meeting with operations and finance staff, which team members called “date night with Tim” because they stretched hours into the evening. He seldom visited Apple’s design studio, a place Mr. Jobs visited almost daily

Citing Cook’s colleagues and acquaintances, the report describes the Apple CEO as “a humble workaholic with a singular commitment to Apple.” He is said to keep his calendar clear of personal events, painting the picture of a relatively lonesome position — which is something Cook has even said himself in the past.

Around Thanksgiving two years ago, guests saw him dining by himself at the secluded Amangiri Hotel near Zion National Park. When a guest later bumped into him, he said he came to the hotel to recharge after a hectic fall punctuated by the rollout of Apple’s latest iPhone. “They have the best masseuses in the world here,” he said, the guest recalls.

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