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Why Is Facebook Launching An All-Out War On Apple's Upcoming iPhone Update?

Added 02-26-21 05:07:05am EST - “Facebook's Mark Zuckerberg and Apple's Tim Cook are fighting over iPhone privacy rules. At stake is the future of how iPhone user data is used by data brokers and advertisers.” - Npr.org

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Posted By TheNewsCommenter: From Npr.org: “Why Is Facebook Launching An All-Out War On Apple's Upcoming iPhone Update?”. Below is an excerpt from the article.

Facebook is pushing back on new Apple privacy rules for its mobile devices, this time saying the social media giant is standing up for small businesses in television and radio advertisements and full page newspaper ads. Eric Risberg/AP hide caption

Facebook is pushing back on new Apple privacy rules for its mobile devices, this time saying the social media giant is standing up for small businesses in television and radio advertisements and full page newspaper ads.

The showdown centers on the iPhone data of millions, highlighting a key battle over the future of how iPhone habits are tracked by third parties.

Facebook on Wednesday further escalated its public relations assault against Apple by unveiling a video voiced by Grace Jones aimed at currying the public's favor in its war with Apple.

Apple CEO Tim Cook continues to takes thinly-veiled shots at Facebook, tweeting last month about the need for greater control over data privacy "from safeguarding your health & financial data to guarding against algorithms that perpetuate rampant misinformation. We need transparency and reform."

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