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Earlier this week I quoted from President Biden’s May 10 remarks on the economy (correction in transcript): “Senator Rick Scott of Wisconsin [Florida], a member of the Senate Republican leadership, laid it all out in a plan. It’s the Ultra-MAGA Agenda.”
If you wondered whence the “Ultra-MAGA” shtick suddenly materialized, as I have, Washington Post reporters Ashley Parker and Michael Scherer have arrived with the answer. You had to know it did not originate in the senescent Biden brain. No, it it the fruit of a six-month marketing research project “helmed” by Anita Dunn, the Krupskaya of a leftist DC power couple. This is the supposed story behind the shtick:
Biden’s attempt to appropriate the “MAGA” brand as a political attack was hardly accidental. It arose from a six-month research project to find the best way to target Republicans, helmed by Biden adviser Anita Dunn and by the Center for American Progress Action Fund, a liberal group.
The polling and focus group research by Hart Research and the Global Strategy Group found that “MAGA” was already viewed negatively by voters — more negatively than other phrases like “Trump Republicans.”
In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a “MAGA Republican” than would be more likely. The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years.
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