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Trump doesn't need to complain about bans to beat Obama on Twitter


Added 04-26-19 12:23:02am EST - “The size of his Twitter following weighed heavily on President Trump's mind in the hours before his Oval Office meeting with the social media firm's co-founder and CEO.” - Washingtonexaminer.com

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Posted By TheNewsCommenter: From Washingtonexaminer.com: “Trump doesn't need to complain about bans to beat Obama on Twitter”. Below is an excerpt from the article.

The size of his Twitter following weighed heavily on President Trump's mind in the hours before his Oval Office meeting with the social media firm's co-founder and CEO.

Why, he wondered via tweet, wasn't it bigger? Although Trump ranks 13th among the world's most widely-followed Twitter users, surely he would have more than 59.9 million followers if the San Francisco-based company wasn't shadow-banning the supporters who catapulted him into the White House three years ago. After all, former President Barack Obama, several notches higher at No. 2, has 105 million.

"Very discriminatory," the president mused, noting that followers regularly disappear in large swaths. "No wonder Congress wants to get involved."

Fortunately for Trump, the perennially gridlocked legislative body doesn't have to intervene for him to capture a bigger audience. Branding consultants say he might win more followers simply by indulging in fewer tweetstorms, which can quickly suck up all the space on a smartphone screen, following more of the people who follow him, and adopting a less divisive tone.

"One key thing that stands out right away is the follow-back ratio," said Dave Kerpen, the chairman of consultant Likeable Media and the author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks), a New York Times bestseller.

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