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Tiger Woods' Masters win gives Nike investors another reason to cheer


Added 04-15-19 02:03:02pm EST - “Nike Inc's long-time brand ambassador Tiger Woods gave investors another re...” - Reuters.com

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Posted By TheNewsCommenter: From Reuters.com: “Tiger Woods' Masters win gives Nike investors another reason to cheer”. Below is an excerpt from the article.

(Reuters) - Nike Inc’s long-time brand ambassador Tiger Woods gave investors another reason to cheer on Monday, after the world’s biggest name in golf won the Masters, pushing the company’s stock higher.

In his signature red shirt and black shoes with the Nike “swoosh” logo, the 43-year-old came back from a series of setbacks to claim his fifth Green Jacket on Sunday, ending an 11-year major title drought.

“A win for a high profile endorser is a clear win for the brand,” Nomura Instinet analyst Simeon Siegel said.

Nike celebrated his victory by posting an ad on its website titled “Tiger Woods: Same Dream,” which has received nearly 500,000 views on YouTube in less than a day.

President Donald Trump praised the win, tweeting: “Love people who are great under pressure. What a fantastic life comeback for a really great guy!”

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