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The Real Genius of *Love Island* Is Its Money-Making App


Added 01-22-20 11:06:02am EST - “The British network behind the hit series has made millions by selling merch via a companion app. Its success hints at the future of the broadcasting business.” - Wired.com

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Posted By TheNewsCommenter: From Wired.com: “The Real Genius of Love Island Is Its Money-Making App”. Below is an excerpt from the article.

The British network behind the hit series has made millions by selling merch via a companion app. Its success hints at the future of the broadcasting business.

Love Island—the reality show stuffed with six-packs, sunscreen, fake tans, and pearly white teeth—is back!

The series, which returned to screens for a winter edition last Sunday, has been a smash hit, crossing international borders and being referenced on other shows including Orange is the New Black and Euphoria.

But there’s an aspect to the show’s success that no one is talking about—Love Island has been revolutionizing the television business through its money-making app.

Since 2017, the Love Island fan companion app has generated over £12 million in sales, with fans purchasing over 650,000 personalized water bottles—the same ones you see Love Islanders slurping on during each episode.

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