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The Lincoln Project is launching a million dollar digital ad blitz against Trump

Added 08-13-20 02:11:02pm EST - “The Lincoln Project, a conservative-led political action committee aimed at driving down Republican support for President Trump, has generated buzz in recent months with its slick attack ads. Mike Madrid, a veteran GOP political operative…” - News.yahoo.com

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Posted By TheNewsCommenter: From News.yahoo.com: “The Lincoln Project is launching a million dollar digital ad blitz against Trump”. Below is an excerpt from the article.

The Lincoln Project, a conservative-led political action committee aimed at driving down Republican support for President Trump, has generated buzz in recent months with its slick attack ads. But those ads have just been a warm up for a million dollar digital ad campaign that is launching Thursday, one of the group’s co-founders said in an interview with Yahoo News this week.

Mike Madrid, a veteran GOP political operative from California who oversees the Lincoln Project’s political operations, explained that airing commercials on television and online for the past few months helped the group gather data for this hyper targeted blitz aimed at crucial swing states in the final months leading up to election day. 

“We’ve ... been doing this with a purpose,” Madrid said. “These ads have been running in limited runs as we check the analytics to see how the response is. And now, in the last 80, 90 days, it's all about execution. So we’re now putting the money and the firepower behind it in eight key States where we think it will make a difference by moving Republican votes.”

This digital ad campaign will involve spending $1 million on social media sites, direct email, and search engines to reach voters in Pennsylvania, Ohio, Wisconsin, Florida, Texas, Arizona, North Carolina, and Georgia. Voters in those states will see eight different commercials that the Lincoln Project made. Some of the ads have already aired on television and they have all been released online where they have collectively earned over ten million views.

According to Madrid, the prior releases allowed Lincoln Project to collect data on who the commercials resonated with most strongly and they are aiming to have each commercial reach specific viewers who are likely to be moved by it. 

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