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The iPod touch should have been Apple's ultimate entry-level device

Added 05-14-22 03:15:03am EST - “Farewell to the last iPod, and Google plays catch-up: All the news, rumors, and tips you missed this week.” - Macworld.com


Posted By TheNewsCommenter: From Macworld.com: “The iPod touch should have been Apple's ultimate entry-level device”. Below is an excerpt from the article.

Welcome to our weekly collection of all the Apple news you missed this week, in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too.

Pour one out for the iPod touch, which went out like a boss this week. And by “like a boss,” we mean “in a weirdly vague press release after lots of people assumed it died years ago.”

With the mini, nano, shuffle, and other iPod models having departed long ago, this is a sad and anticlimactic end for one of Apple’s most iconic product lines. It’s also unlike Apple, which normally follows the “leave them wanting more” principle when killing off beloved products. The iPod touch languished without an update for three years before getting its death sentence. That’s practically torture.

It didn’t need to be this way. Many Apple fans were introduced to the company’s product ecosystem by an iPod (for me it was a black iPod nano in roughly 2006) and the iPod touch continued to serve that role up to its final model, providing an introduction to both iOS and the Cupertino design ethos for under $200. Even its original $299 price tag in 2007 cost hundreds less than the iPhone.

Apple is very good at keeping people inside its walled garden, but the high price of its products can make it hard to tempt new customers to come through the gate. The iPod touch was Apple’s gateway device.


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