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The Great Reshuffle is helping Microsoft as engagement and advertising on its LinkedIn job platform soar

Added 01-27-22 02:14:03am EST - “As employers and employees search for new options, people landing a job via the platform rose 110% in 2021 from a year ago, said Microsoft CEO Satya Nadella.” - Businessinsider.com

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Posted By TheNewsCommenter: From Businessinsider.com: “The Great Reshuffle is helping Microsoft as engagement and advertising on its LinkedIn job platform soar”. Below is an excerpt from the article.

Tech giant Microsoft has gotten a boost from the Great Reshuffle as the trend's driving more people to use its LinkedIn careers platform.

LinkedIn's engagement hit a record high in the last quarter of 2021, Microsoft CEO Satya Nadella said in a conference call with analysts and investors on Tuesday. LinkedIn ad revenues rose 37% from a year ago, contributing to a 21% jump in profits at parent company Microsoft for the quarter ending December 31.

"We are experiencing a Great Reshuffle across the labor market as more people in more places than ever rethink how, where, why they work," said Nadella, according to a transcript.

As employers and employees search for new options, people landing a job via the platform increased 110% in 2021 from a year ago, Nadella continued. 

LinkedIn's strong growth is despite the platform shutting down its local version in China late last year following criticism over censorship.

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