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Apple’s Time Flies event last week might as well have been called All in the Family. And I’m not just talking about the new watches. Alongside the new Apple Watch and iPad hardware, Apple unveiled two initiatives designed to connect families and keep them within the Apple ecosystem.
The first is Family Setup. A feature strictly for LTE Apple Watches (Series 3 and later), it brings Apple’s wearable ever closer to full independence. Instead of needing to have every watch paired to a specific iPhone to work, you’ll be able to set up watches for family members without iPhones and they’ll still have full calling, texting, and app independence.
Family Setup essentially turns every Apple Watch into a mini iPhone with its own account. It’s geared toward “children and older family members,” but there’s no stopping an Android-using spouse from using it, too. For kids, parents will be able to set limits on contacts, apps, and features as well as get alerts when they’re not home when they should be.
It’s a fantastic feature that opens up the Apple Watch to a whole new demographic. Most kids don’t have Apple Watches because they require an iPhone, but parents are always looking for ways to use technology to keep tabs on their little ones, whether it’s a GPS tracker or an old iPhone. An Apple Watch SE with LTE for $329 isn’t exactly inexpensive, but it’s cheaper than a refurbished iPhone and much better than a GPS tracker. And if they have an Apple Card, you can get in the door for about $14 a month with zero percent APR over 24 months.
Apple also unveiled Apple Cash Family, which lets parents securely send money to their kids to spend on their watch using Apple Pay. On the surface, it’s a simple extension of Apple’s peer-to-peer payment system, but it’s built with families in mind. Parents will be able to see what your kids buy and where they buy it and get instant notifications.
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