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HANGZHOU/SHANGHAI (Reuters) - A lower price tag and new features may not be enough for Apple Inc (AAPL.O) to win customers for its newly-launched iPhone 11 series in China, the world’s largest smartphone market that is already crowded with cheaper and feature-packed rival handsets.
Apple’s unveiling of three new iPhones in California met with a limp reaction on Wednesday from analysts and on social media in China, where the U.S. giant has been losing ground to competitors in recent years.
“More competitive aggressive pricing and a better camera would be its selling points, but the market is still full of challenges, both market competition and macroeconomic factors,” said Will Wong, who tracks China’s phone market at research firm IDC.
The iPhone 11 will have two back cameras, including an ultra wide-angle lens and the next generation of microchips, the A13. Prices start at $699, down from last year’s new iPhone that started at $749. Apple also dropped the price of last year’s equivalent model iPhone XR by $150.
The more expensive iPhone 11 Pro will have three cameras on the back and starts at $999. The bigger screen iPhone 11 Pro Max starts at $1,099.
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