Strategy Analytics: HomePod sales grew in 2019, but Amazon and Google still lead
Added 02-13-20 03:31:01pm EST - “Strategy Analytics is out with a new report today covering the smart speaker industry during 2019. According to the data, global smart speaker shipments hit a new record of 146.9 million units ? ?" and Amazon is still the far and…” - 9to5mac.com
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Strategy Analytics is out with a new report today covering the smart speaker industry during 2019. According to the data, global smart speaker shipments hit a new record of 146.9 million units — and Amazon is still the far and away leader.
Amazon accounted for 26.2% of smart speaker shipments, which is actually down slightly compared to the 33.7% market share it commanded in 2018. Google held on to its second-place ranking, accounting for 20.3% of shipments in 2019 compared to 25.9% in 2018. Chinese vendors Baidu, Alibaba, and Xiaomi all increased their market share in 2019.
What about Apple? HomePod shipments actually increased year-over-year during Q4 2019, going from 1.6 million units to 2.6 million units, accounting for 4.7% market share.
For Apple, HomePod shipments likely increased year-over-year thanks to deep discounts offered by retailers such as Best Buy. Whereas Apple originally sold the HomePod for $349 and dropped the price to $299 last year, retailers regularly offered it for $199 throughout the holiday season.
Google and Amazon also both benefited from holiday promotions. Amazon offered nearly-free Echo Dots to Amazon Music users, while Google teamed up with Spotify:
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