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Spotify is experimenting with a TikTok-like video feed to help listeners discover new artists

Added 11-26-21 04:14:02pm EST - “The app's feature shows full-screen music videos that users can "like" or "skip" from a new fourth tab in the navigation bar labeled "Discover."” - Businessinsider.com

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Posted By TheNewsCommenter: From Businessinsider.com: “Spotify is experimenting with a TikTok-like video feed to help listeners discover new artists”. Below is an excerpt from the article.

Spotify is testing a TikTok-like music video feed in its app, becoming the latest company to experiment with integrating a platform for short video clips. 

The feature, which is currently in beta-mode for select users, will be accessible by tapping a new fourth tab labeled "Discover" in the lower navigational toolbar. The page displays full-screen music videos to songs as users scroll through, along with the option to "like" or "skip" similar to the widely-popular social media platform TikTok, according to TechCrunch.

"At Spotify, we routinely conduct a number of tests in an effort to improve our user experience," a spokesperson told TechCrunch. "Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don't have any further news to share at this time."

The feature was first spotted by Spotify user Chris Messina, who shared a video to Twitter on Wednesday showing the new video feed in Spotify's beta version for iOS on TestFlight, an app that allows developers to test versions of their programs.

Spotify did not respond to Insider's request to comment on when the feature may be rolled out to its over 81 million users in the US.

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