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Snap just became the latest social media company to take action against Donald Trump. Snapchat will no longer promote content from Trump's Snapchat account in its app, the company announced. The change will make Trump’s Snapchat posts more difficult to find in the app, though the company isn’t removing any content or changing how his posts appear to his subscribers.
“We are not currently promoting the President’s content on Snapchat’s Discover platform,” a company spokesperson said in a statement. “We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover. Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America.”
A Snap spokesperson said the company made the decision over the weekend in response to tweets from the president that threatened protestors with “the most vicious dogs and ominous weapons, I have ever seen."
The Trump campaign is quite active on Snapchat and spends a significant amount on advertising in the app. Ads will be unaffected by Snap’s decision and Trump’s content will continue to appear to subscribers, as well as for those that search for him. But Snap will no longer provide Trump’s account with “free promotion” by allowing it to appear organically in the “For You” section of Discover.
Snap has long tried to differentiate itself from Facebook and Twitter in how it approaches content on its platform. The company heavily curates what appears in the Discover section of its app. Snap also fact-checks political advertisements, unlike Facebook. The move comes after the company published a company-wide memo from CEO Evan Spiegel, in which he called for a Reparations Commission and appeared to condemn Trump’s rhetoric, though he did not mention the president by name.
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@sethjlevy Trump's twitter account is my favorite feature of this administration. Imagine not having notifications… https://t.co/8U2b6mNqN0
RT @ScoopDaa: #Breaking: As COVID-19 #Deaths Now #Exceed 100,000 Americans Nationwide, Traitor @Trump Just Signed Executive Order In An Eff…
@skyfyre2547 @sooner1701 @DonnyTheMessiah @Rottwei21475849 @pablo_honey1 @realDonaldTrump The obsession is due to t… https://t.co/9M3RLoPxPC
@RdeValmont Trump is a more complex place due to his current job. It's probable that him deleting his own tweets is… https://t.co/W9N5gbZTIq