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Samsung Falling Behind Apple in AR/VR Space Due to 'Obsession' With Foldable Smartphones

Added 01-19-22 09:12:02am EST - “Samsung is significantly falling behind in the rush to bring augmented reality (AR) and virtual reality (VR) devices to market, partially due to the...” - Macrumors.com

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Posted By TheNewsCommenter: From Macrumors.com: “Samsung Falling Behind Apple in AR/VR Space Due to 'Obsession' With Foldable Smartphones”. Below is an excerpt from the article.

Samsung is significantly falling behind in the rush to bring augmented reality (AR) and virtual reality (VR) devices to market, partially due to the company's "obsession" with foldable smartphones, The Korea Herald reports.

Apple mixed-reality headset concept render based on purported leaked information by Ian ZelboSamsung's main competitors, including Apple, Microsoft, Meta, and Sony, are developing or have already launched AR and VR devices amid massive industry-wide investments into the future of the technology, but it is unclear if Samsung is actively developing such devices at all. eBest Investment and Securities analyst Kim Gwang-soo said:

Big tech companies, rather than smartphone manufacturers, are leading XR devices because they have the necessary content and platforms. Google has an operating system Android, Microsoft has Xbox and Sony has PlayStation. It's risky for Samsung to roll out XR devices, so it has no choice but to stick to foldable smartphones.

The growth of Samsung's smartphone business has slowed down to just 0.9 percent year on year, but the company remains committed to the potential of foldable devices to reignite momentum. Samsung shareholders are said to be concerned by its perceived preoccupation with foldable devices, which is distracting the company's attention from the need to compete with future AR and VR devices from its main rivals.

Samsung Galaxy Z Fold 3Market data indicates that the market for AR and VR devices will increase tenfold in the next three years, reaching a value of $300 billion in 2024, supported by over 70 million devices. In the long term, such devices are expected to partially replace PCs and smartphones, becoming mainstream IT devices. For example, Apple is said to be planning for its AR and VR devices to replace the iPhone in ten years.

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