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Retailers slash iPhone prices in China as part of annual ‘6.18' shopping festival

Added 06-01-20 07:31:02pm EST - “Various retailers have cut the price of the newest iPhone models in China, according to a new report from CNBC. The price cuts come as part of the major shopping festival in China known as 6.18, which Apple rarely participates in.…” - 9to5mac.com

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Posted By TheNewsCommenter: From 9to5mac.com: “Retailers slash iPhone prices in China as part of annual '6.18' shopping festival - 9to5Mac”. Below is an excerpt from the article.

Various retailers have cut the price of the newest iPhone models in China, according to a new report from CNBC. The price cuts come as part of the major shopping festival in China known as 6.18, which Apple rarely participates in.

The actual 6.18 shopping event takes place on June 18, but JD.com says that it will be holding various discounts every day leading up to June 18, including discounts on Apple products.

The report explains that retailers including Alibaba’s Tmall and JD.com have significantly reduced iPhone prices in honor of the shopping event. Apple is known for strictly controlling its iPhone prices in China and other markets, and this is reportedly only the second time Apple has participated in the 6.18 shopping festival.

Through Tmall, Apple operates its own official store, while JD.com is an official reseller. The discounts are only available through these retailers, and not through Apple directly, whether it be online or in-store.

On Tmall, users can buy an iPhone 11 64GB model for 4,779 yuan ($669.59), down around 13% from its original 5,499 yuan selling price. The iPhone 11 Pro starts at 7,579 yuan down from 8,699 yuan, while the iPhone Pro Max is listed for 8,359 yuan versus the original price of 9,599 yuan. The recently-released iPhone SE, the cheapest in Apple’s range, is priced at 3,099 yuan, down from 3,299 yuan.

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