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Real estate companies under fire for Facebook discrimination, human rights group alleges


Added 09-18-19 07:13:02pm EST - “Real estate companies under fire for Facebook discrimination, human rights group alleges.” - Nydailynews.com

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Posted By TheNewsCommenter: From Nydailynews.com: “Real estate companies under fire for Facebook discrimination, human rights group alleges”. Below is an excerpt from the article.

Seven real estate companies are now facing age-discrimination complaints over allegations they used advertisements posted on Facebook to filter out potential clients over a certain age.

The complaints, filed in Washington, D.C., and Maryland, include claims against two firms with dozens of listings in the Big Apple: Bozzuto and Greystar.

The non-profit Housing Rights Initiative and 54-year-old D.C. resident Neuhtah Opiotennione lodged two separate 47-page complaints with the D.C. and Montgomery County Human Rights offices, alleging Bozzuto, Greystar and five other companies deliberately prevented older users from seeing rental property, but displayed those Facebook ads to younger users.

According to the complaints, the companies placed an “upper age limit” on users eligible to view advertisements.

The D.C. complaint alleges Bozzuto, which currently lists 10 rentals in Manhattan and Brooklyn, used Facebook ads stating the company wanted “to reach people who are below a certain age.” The target threshold spanned from 22- to 40-years old, the complaint claims.

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