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QR codes bring helpful context to the Apple Store experience

Added 09-21-20 11:31:02am EST - “The Apple Store experience in 2020 has been defined by COVID-19 safety measures. But in the background, Apple has been steadily iterating on new ways to educate customers through improved store navigation. QR codes and NFC tags are…” - 9to5mac.com

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Posted By TheNewsCommenter: From 9to5mac.com: “QR codes bring helpful context to the Apple Store experience - 9to5Mac”. Below is an excerpt from the article.

The Apple Store experience in 2020 has been defined by COVID-19 safety measures. But in the background, Apple has been steadily iterating on new ways to educate customers through improved store navigation. QR codes and NFC tags are beginning to serve an important role in how we shop and receive support.

Apple’s latest wayfinding designs emphasize scannable tags that help customers spend less time waiting and act as field guides to the store. Apple Stores have long been noted for their absence of cluttered signage, and these tags add rich context to in-store features without compromising aesthetics.

QR codes and NFC tags for Apple TV+ and Apple Arcade have recently been added to the Avenue displays at some stores. The small tiles are Apple’s first use of NFC tags with a call to action in the retail environment. Customer iPhones are directed to pages in the TV app and App Store where they can learn more about Apple’s services.

This isn’t the first time Apple has augmented the store experience. Anyone who’s visited an Apple Store during the pandemic will be familiar with Apple’s most successful use of in-store QR codes so far. Easels detailing service capacity and support options flank the entrance to every store, accompanied by codes that offer quick access to online shopping, in-store shopping appointments, and Genius Support.

During a health crisis, these codes limit the amount of direct contact customers need with a Specialist to complete their visit. Most importantly, the signage gives customers an active role in making their visit successful, reducing the amount of time spent passively waiting in line and offering actionable information even beyond the store environment.

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