Peloton's brand gets slammed again after an unfavorable portrayal in Showtime's Billions
Added 01-24-22 07:36:02am EST - “SPOILER ALERT! Mike Wagner, played by David Costabile, is seen in the Season 6 premiere of Showtime's Billions having a heart attack after riding a Peloton bike, similar to Chris Noth's Mr. Big.” - Dailymail.co.uk
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Peloton has been hit with another branding crisis after a major character in the Season 6 premiere of Showtime’s Billions was depicted having a heart attack after riding one of its bikes, about a month after a similar scene in And Just Like That.
The exercise equipment company is coming off the heels of a troublesome week that saw its stock dip 27% following reports of its plans for productions pauses.
To cap it all off, the brand faced a déjà vu moment after a scene in Sunday’s episode of ‘Billions’ that saw fictional character Mike Wagner, played by David Costabile, nearly suffering the same fate as Chris Noth’s Mr. Big in HBO’s “Sex and the City” sequel.
Wagner is seen in the episode getting off the bike and refuting to other characters that he is having a heart attack, despite describing symptoms like shortness of breath and jaw discomfort.
He is rushed to an ambulance and soon recovers, however, only to make a grand entrance in the next scene and proclaim, ‘I’m not going out like Mr. Big.’
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