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The stationary bike company responded Wednesday to the onslaught of jeers and criticism it’s received since releasing a new holiday ad last month, which only recently went viral on social media.
“We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,” a company spokesperson told CNBC. “Our holiday spot was created to celebrate that fitness and wellness journey. While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful for — the outpouring of support we’ve received from those who understand what we’re trying to communicate.”
The ad shows a tall and fit woman frequently filming herself on the Peloton her husband just got her for Christmas, only to announce at the end of the ad how much she’s grown using the bike.
While Peloton shared some supportive emails its received in the wake of the mockery, many on Twitter have slammed the ad for its “pitching, scripting, acting, shooting, and approval," and the company’s decision to “hire a model already in amazing shape” rather than “featuring actual customers who’ve transformed their lives.”
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