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No crowds as Apple's iPhone 11 hits stores in China


Added 09-20-19 07:03:02am EST - “Apple's latest iPhone 11 range hit stores in China on Friday, with short qu...” - Reuters.com

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Posted By TheNewsCommenter: From Reuters.com: “No crowds as Apple's iPhone 11 hits stores in China”. Below is an excerpt from the article.

BEIJING/SHANGHAI (Reuters) - Apple’s latest iPhone 11 range hit stores in China on Friday, with short queues of die-hard fans contrasting with the hundreds who camped out ahead of some previous launches.

The sales performance of the U.S. tech giant’s latest line-up is being closely watched in the world’s largest smartphone market, where Apple has been losing ground to competitors with cheaper and feature-packed handsets in recent years.

The queues at the Shanghai and Beijing stores, which combined added up to few dozen customers, were in sharp contrast to previous years, when hundreds used to wait for hours outside Apple’s shops to be the first to grab its latest offerings.

But much of the fanfare in China has moved online where the pre-sales for iPhone 11, priced between $699 and $1,099, started last week.

Analysts said they had gotten off to a better start than the last cycle a year ago. Chinese e-commerce site JD.com said day one pre-sales for the iPhone 11 series were up 480% versus comparable sales for the iPhone XR last year.

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