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Netflix isn't available in China but that hasn't stopped businesses there from cashing in on the 'Squid Game' frenzy with merch

Added 10-18-21 02:14:02am EST - “Despite not being technically available in China, "Squid Game" has taken off in the country, and retailers are selling dalgona candy and costumes to fans of the South Korean hit.” - Businessinsider.com

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Posted By TheNewsCommenter: From Businessinsider.com: “Netflix isn't available in China but that hasn't stopped businesses there from cashing in on the 'Squid Game' frenzy with merch”. Below is an excerpt from the article.

Netflix's "Squid Game" is a hit in China, with related products and merch flying off the shelves — despite the streaming service being unavailable in the country.

Chinese viewers have instead been watching the hit South Korean show — Netflix's most popular show ever  — through VPNs, unofficial streaming services, and file-sharing, keeping discussions on the show alive and trending on social media.

The show has become popular enough in China that Weibo, China's Twitter-like platform, recorded 1.9 billion mentions of it, according to the South China Morning Post. 

In the big cities of Beijing and Shanghai, shops have jumped on the dalgona bandwagon. The sweet honeycomb-based candy features prominently in one of the show's deadly challenges. 

In the capital city of Beijing, a bakery started a "Squid Game"-themed confection-making challenge, Reuters reported. 

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