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The global COVID-19 mass vaccination effort is in full swing — and major companies, including America's fast food giants — are joining the battle to nudge citizens into getting their shot in the arm.
As President Joe Biden applauds the "great milestone" in the fight against the coronavirus, the Centers for Disease Control (CDC) sparked a furor this week by relaxing mask requirements for fully vaccinated people. However, the path to normalcy is predicated on getting as many people inoculated from the virus as possible.
Enter fast food giants like Krispy Kreme, McDonald's (MCD), Shake Shack (SHAK) and others like Lyft (LYFT) and Uber (UBER). In their own individual ways, the companies are trying to encourage vaccination — mostly by offering freebies like beer, donuts and ride shares to consumers who voluntarily do so.
This week, New York City-based chain Shake Shake teamed up with the NYC's Mayor Office to provide free fries to those who provide a vaccination card through Saturday, June 12th, with the purchase of any burger or chicken sandwich.
Separately, the Golden Arches teamed up with the Biden administration to make access to vaccine information more easily accessible. In mid-May, the We Can Do This campaign will be featured on a McDonald’s billboard at the heart of Manhattan's Times Square. And in July, all McDonald's coffee cups and delivery stickers will be emblazoned with the campaign symbol.
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