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CUPERTINO, Calif.—At 10:00am Pacific time on Tuesday, September 10, Apple executives will take the stage in the Steve Jobs Theater at Apple's headquarters to announce a slate of new products. Those products will likely include 2019's new iPhone models, which are rumored to have greatly improved cameras and a number of incremental improvements over 2018's iPhone XS, XS Max, and XR. Ars Technica will be in attendance at the event, and we'll be liveblogging the proceedings right here.
Further ReadingWhat to expect from Apple’s September 10 “By Innovation Only” eventSeveral of Apple's plans for this fall have leaked or appeared in reliable reports in the past several weeks, though it is not certain exactly which ones will come to pass at this event as opposed to a later one. However, Apple has over the past few years settled into a schedule of focusing annual events around this time in September on its two flagship mobile products: the iPhone and the Apple Watch.
The company also intends to introduce a new MacBook Pro and an updated iPad Pro at some point before the end of the year, and it has already announced plans to bring the totally overhauled Mac Pro and its accompanying Pro Display XDR to market in 2019. We don't expect the focus to be on those products at this event—they were detailed at the company's developer conference in June—but we do expect Apple to tell attendees its planned release dates for 2019's major operating system updates, iOS 13 and macOS Catalina.
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