Lincoln Project's Social Media Influence Has Plummeted, Analyses Show
Added 05-04-21 06:20:02am EST - “The Lincoln Project gained influence in large part through social media, where its slick ads provoked former president Donald Trump to attack it and its leadership. But while the group plans for a post-Trump existence, analyses of…” - Freebeacon.com
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The Lincoln Project gained influence in large part through social media, where its slick ads provoked former president Donald Trump to attack it and its leadership. But while the group plans for a post-Trump existence, analyses of the group’s social media traction show its digital footprint has flatlined since Trump left office, as the group was further beset by sexual and financial scandals.
Since President Joe Biden took office in January, the liberal super PAC has lost tens of thousands of Twitter followers, and its digital footprint on Facebook has flatlined.
According to Social Blade, a social media data analysis company, the Lincoln Project has lost followers on Twitter in each week since Trump’s second impeachment trial on February 13. In the first week of February, the organization gained 984 followers but has shed followers every week since then.
Lack of engagement appears to be at the root of the liberal PAC's social media collapse. According to Sprout Social, another analytic tool, the Lincoln Project’s mentions have plummeted since Trump left office in January. Mentions fell 55 percent from January to February, and an additional 25 percent in March. In April, the group's mentions fell 14 percent from March totals.
Beyond that, the mentions the group is getting on Twitter are overwhelmingly negative. By an over two-to-one margin, Sprout’s analysis found that the super PAC’s Twitter mentions are negative. Only 11.3 percent of Twitter sentiment about the Lincoln Project is positive, compared with 23.8 percent that is negative, with a recent spike occurring earlier in April.
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