Kuo: Apple's major product lines enjoy healthy demand in Q4, but AirPods shipments muted
Added 11-25-20 12:11:02am EST - “TF Securities analyst Ming-Chi Kuo in a note to investors on Tuesday reported stronger than expected demand for the tech giant's major device lines, including high-end iPhone 12 Pro and iPhone 12 Pro Max models.” - Appleinsider.com
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TF Securities analyst Ming-Chi Kuo in a note to investors on Tuesday reported stronger than expected demand for the tech giant's major device lines, including high-end iPhone 12 Pro and iPhone 12 Pro Max models.
According to a recent survey, demand for Apple's top-tier iPhone 12 models, the new iPad Air, Apple Watch Series 6 and SE, and M1 MacBook models is better than expected moving into the lucrative holiday season, Kuo said. The analyst references a number of previous predictions regarding future products, including new M1 MacBook Pro variants and "AirPods 3."
The analyst is tracking positive momentum for Apple's important iPhone business despite lower than expected demand for iPhone 12 and 12 mini, with increased interest in the high-end iPhone 12 Pro and 12 Pro Max picking up the slack. Those trends should carry forward into the first half of 2021 and toward an anticipated refresh cycle next fall.
Apple's iPad Air, which benefitted from a redesign and substantial hardware upgrades in September, is also seeing impressive demand, Kuo said. The tablet line will continue to bear fruit in 2021 as Apple introduces new technologies like mini LED and 5G connectivity, while a base level model is rumored to anchor the range in the second half of year.
Customers are also clamoring for Apple Watch Series 6 and SE, according to the note. Next year's model will build on an already solid platform with updated health management functions and an "improved" form factor.
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