‘It's about brains, not breasts': Chess bosses blitzed after breast enlargement sponsorship deal for women's game
Added 10-02-21 06:37:01am EST - “Chess governing body FIDE has faced anger from female players after announcing a major new sponsorship deal for the women's game with a company that specializes in breast implants.” - Rt.com
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FIDE issued a carefully-worded PR release towards the end last month trumpeting the deal with Establishment Labs – owner of the Motiva brand which offers breast enlargement services.
“The partnership is the first-ever corporate sponsorship agreement specifically aimed at supporting women's chess events,” read the FIDE press release.
“The agreement will continue through 2022, a year that has been designated by FIDE as ‘The Year of Women in Chess’.”
However, the announcement soon came under fire from some female players who claimed the deal gave out the wrong impression.
“I wonder what’s the message FIDE wants to convey with this partnership,” one anonymous titled female player told popular chess website Lichess.
For our article on FIDE choosing breast implants as a women's events sponsor, we spoke to women in the community. Most asked to speak anonymously fearing the consequences if their name were attached to negative commentary. Read the full article here: https://t.co/Dnz4PBPEXOpic.twitter.com/tCUhUMHtNj— Lichess.org (@lichess) September 30, 2021
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