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Intel CEO Pat Gelsinger says the ball is in the chip giant's court to win back lost business from the Mac making Apple.
"My job is to win them [Apple] back and to deliver products that are better than they can do themselves. We also want to win them over to more of our foundry offerings over time. And that just makes sense, right? Everybody wants to have multiple suppliers. And if we have the best process technology in the industry, of course, they'll come our way," Gelsinger said at Yahoo Finance's All Markets Summit.
Recall it was late 2020 when Apple made the long-expected decision to use chips designed in-house for its Macs. The tech giant's M1 chips are based on Arm architecture as opposed to Intel's x86 chips. The decision effectively ended Apple's roughly 15-year relationship with Intel.
Since that decision, Apple has showcased several of its newest chips. Earlier this month, Apple revealed two new chips dubbed the M1 Pro and M1 Max. The chips will help power new 14- and 16-inch models of the Mac that could fetch up to $6,099. Apple claims the chips outperform those from rival Advanced Micro Devices.
The main selling point of the M1 Max chip, for example, is that Apple claims it uses up to 100 watts less power than those found in other high-powered laptop chips. In turn, that helps improve the battery life of the computer.
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