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Instagram to show ads on IGTV for the first time, share revenue with creators

Added 05-27-20 12:31:02pm EST - “Instagram launched its IGTV platform back in 2018 as its way of "re-envisioning mobile video" via longer-form content. Now for the first time, IGTV will gain ads and the company will share a cut of the revenue with creators. Additionally…” - 9to5mac.com

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Posted By TheNewsCommenter: From 9to5mac.com: “Instagram to show ads on IGTV for the first time, share revenue with creators - 9to5Mac”. Below is an excerpt from the article.

Instagram launched its IGTV platform back in 2018 as its way of “re-envisioning mobile video” via longer-form content. Now for the first time, IGTV will gain ads and the company will share a cut of the revenue with creators. Additionally “Badges” arrive as a way for fans to donate to creators in Instagram Live videos.

Instagram announced the news in a blog post today titled “Doing More to Support Creators on Instagram.”

We have always been committed to supporting creators as they turn their passion into livelihoods – because every creator is unique, that means providing a mix of monetization tools to help creators of all sizes, from the emerging to the more established.

Given the uncertain circumstances many are facing today, that commitment is more important than ever. Today we’re announcing new ways for creators to make money through Instagram Live and IGTV.

The first big change is ads in IGTV. This will roll out starting next with a limited number of advertising partners and creators in the US “and will expand slowly over time as we improve the experience.”

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