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Instagram clones TikTok with new short-form ‘Reels' video feature launching today

Added 08-05-20 10:31:02am EST - “Instagram is out today with a major new release that should crank up the competition between social media apps to another level. "Reels" is rolling out for Instagram users in 50 countries and is focused on entertaining short-form…” - 9to5mac.com

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Posted By TheNewsCommenter: From 9to5mac.com: “Instagram clones TikTok with new short-form ‘Reels’ video feature launching today - 9to5Mac”. Below is an excerpt from the article.

Instagram is out today with a major new release that should crank up the competition between social media apps to another level. “Reels” is rolling out for Instagram users in 50 countries and is focused on entertaining short-form video just like TikTok.

As TikTok is facing a ban in the US (or a sale to an American company), Facebook-owned Instagram has cloned the highly popular platform with its new Reels feature. As for how it’s different from Instagram Stories, Reels offers new creative tools and has a 15-second limit for each mini clip that can be used for a multi-clip video. There’s also a focus on entertainment with new tools and a featured section in the Explore tab.

Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.

Reels can be found as a new option next to “Story” with the Instagram camera (seen above) and includes the following tools:

Audio: Search for a song from the Instagram music library. You can also use your own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel.AR Effects: Select one of the many effects in our effect gallery, created both by Instagram and creators all over the world, to record multiple clips with different effects.Timer and Countdown: Set the timer to record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown, before recording begins for the amount of time you selected.Align: Line up objects from your previous clip before recording your next to help create seamless transitions for moments like outfit changes or adding new friends into your reel.Speed: Choose to speed up or slow down part of the video or audio you selected. This can help you stay on a beat or make slow motion videos.

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