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How Tim Cook's Augmented Reality vision paid off for Apple

Added 05-23-20 09:11:03am EST - “Apple pursued AR as a way to sell premium hardware and to attract developers to iOS. Here's why Apple's AR vision uniquely succeeded despite opposition, naysaying, and competitive ideas ?" and why Google and its Android partners failed.” - Appleinsider.com

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Posted By TheNewsCommenter: From Appleinsider.com: “How Tim Cook's Augmented Reality vision paid off for Apple”. Below is an excerpt from the article.

Apple pursued AR as a way to sell premium hardware and to attract developers to iOS. Here's why Apple's AR vision uniquely succeeded despite opposition, naysaying, and competitive ideas — and why Google and its Android partners failed.

As detailed in the previous segment, the concept of smartphone-based VR— introduced by Google's 2014 Cardboard initiative— was once widely hailed by the tech media as being the "next big thing" in mobile. Cardboard grew into Android's Daydream VR and induced parallel development by Samsung and Facebook to support the more sophisticated Gear VR platform.

Yet within just five years, Google, Samsung, Facebook, and everyone else who jumped on the 'cardboard bandwagon' of smartphone-based VR abandoned their efforts and dumped support for customers who bought their handset VR products. Along the way, none of those involved earned any significant profits from smartphone VR.

Various VR efforts also failed to drive significant numbers of buyers toward premium smartphone hardware. Instead, Google's VR-ready Pixel phones only languished along as a hobby-flop.

Unit sales of Samsung's upscale, Gear VR-compatible Galaxy flagships and phablets also slid sideways as the company publicly refocused instead on promoting sales of its cheaper midrange A-series phones.

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