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How the founder of the Saint Javelin charity brand worn by Zelenskyy plans to help rebuild Ukraine

Added 05-22-22 02:14:02am EST - “Christian Borys launched Saint Javelin stickers and t-shirts before Putin's invasion, and has gone on to raise more than $1 million for charity.” - Businessinsider.com

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Posted By TheNewsCommenter: From Businessinsider.com: “How the founder of the Saint Javelin charity brand worn by Zelenskyy plans to help rebuild Ukraine”. Below is an excerpt from the article.

It has been about five months since Christian Borys, a former journalist, started a charity effort by producing $10 stickers based on a meme amid mounting evidence of Russian troops mobilizing on the border of Ukraine. 

Now, with 41,000 orders in 70 countries, $1 million in donations, and President Volodymyr Zelenskyy's seal of approval, Borys is planning a longer-term push to help rebuild a country that has seen its economy decimated as millions flee and cities are left under siege.

According to KnowYourMeme, the "Saint Javelin" refers to an image of the Virgin Mary holding a Kalashnikov rifle (named Madonna Kalashnikov), which has been replaced with an anti-tank javelin missile, becoming synonymous with Ukrainian demands for Western intervention in the war.

Borys was a former Ukrainian correspondent and maintained contact with journalists still in the country, who highlighted the growing inevitability of war in December.   

After mulling ways to help, Borys shared the image of Saint Javelin on his Instagram page, asking if anyone was interested in purchasing stickers, raising $1,000 after two days. 

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