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How Media Paved the Way For Trump: ‘Conservative' Media Sells Out and the MSM Goes Along


Added 08-24-19 09:34:02am EST - “This is part six of an eight-part series of columns by senior columnist John Ziegler, telling the story of the relationship between the mainstream news media's demise as a cultural institution an” - Mediaite.com

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Posted By TheNewsCommenter: From Mediaite.com: “'Conservative' Media Sells Out and the MSM Goes Along”. Below is an excerpt from the article.

This is part six of an eight-part series of columns by senior columnist John Ziegler, telling the story of the relationship between the mainstream news media’s demise as a cultural institution and the rise of Donald Trump, not only to the presidency of the United States — but as someone who now, despite unprecedented media opposition, is currently poised to be possibly reelected. Part five can be found here.

Way back in 2011, after I had separated myself as much as I could from Sarah Palin because of what I perceived as her trying to sabotage efforts to defeat President Barack Obama in 2012, I asked my literary agent put out a book proposal about conservative media to be titled, “A Business, Not a Cause.” Having spent about fifteen years in the “vast right-wing conspiracy” as a talk show host and documentary filmmaker, the premise was that economic circumstances were ripe for conservative media to help facilitate Obama’s reelection by essentially taking a “dive.”

Largely because I am not a celebrity, and also perhaps because the concept was too far ahead of its time, we never sold the book. But history has vindicated the theory far more dramatically than I had anticipated.

Having been very close to the late Andrew Breitbart during the 2008 election, I became convinced (as was he) that his boss at the time, Matt Drudge, was doing nearly everything he could to help elect Barack Obama while maintaining plausible deniability. I thought it was because he knew Obama would be fantastic for his business (which he absolutely turned out to be), though Andrew felt it was because Drudge had been, in his words, “Europeanized.”

The Obama presidency proved what everyone around the media business had always suspected; that having a president from the other “team,” especially someone perceived as scary, is actually the best circumstance economically for any political media outlet. A strong argument can be made that Obama single-handily saved talk radio and numerous right-wing websites (including, ironically, Breitbart.com), while making enormous amounts of money for Drudge and Fox News Channel.

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