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Although the global media barely covered last year's elections in Uruguay, President Luis Lacalle Pou's victory was significant for ending 15 years of governance by the leftist Broad Front.
The president from that party from 2010 to 2015 was José "Pepe" Mujica, a former member of the violent Tupamaros guerrilla group who achieved international notoriety as a plainspoken man of the people who donated 90 percent of his salary to charity. Mujica's private austerity distracted from his reckless approach to public finances: According to Uruguayan writer Hana Fischer, his government oversaw "the largest increase in government spending since democracy was restored in Uruguay in 1985." In a power grab overruled by the country's highest court, Mujica sought to impose double taxation on large landholdings. He passed a "media law" that the influential newspaper El País called a threat to free speech. And although he legalized marijuana, Mujica included "a state-enforced oligopoly, production and consumption quotas, price-fixing, [and] coerced registrations," as one commentator explained.
The new president's style certainly contrasts with that of his Broad Front predecessors, class warrior Mujica and Tabaré Vázquez, a socialist doctor who served two terms in office in 2005–2010 and 2015–2020. The son of former president Luis Alberto Lacalle, Lacalle Pou is a 46-year-old lawyer and a skilled surfer who enjoys hunting wild boar. In 2019, he narrowly beat his Broad Front rival with a platform of decentralization, increased transparency, and promises to cut red tape. He even admitted to recreational drug use in his youth.
Lacalle Pou started his term by refusing to invite the socialist dictators of Cuba, Venezuela, and Nicaragua to his inauguration. When the COVID-19 pandemic hit a few months later, Lacalle Pou rejected the strong statist measures suggested by his closest advisers. In a speech with nearly 2 million Twitter views as of mid-July (Uruguay has a population of only 3.5 million) Lacalle Pou explained that his government faced strong pressure to create new taxes on wealth and businesses, suggestions that he "emphatically rejected." Entrepreneurs, he stated, "are the ones who will push the country forward. But in the pandemic, if we punish those who create businesses and jobs, those who produce, innovate, and trade, they will be left by the wayside," leaving everyone worse off as a result.
Instead of taxing wealth creators, Lacalle Pou decided to place an additional 20 percent tax on any state official—himself included—who earned over 1,900 U.S. dollars per month. "We wanted to signal that the state has to make an extra effort, not private individuals," he said. "Because, once this is over, the state won't provide for the population…it's the individual who will rev up the engines and move the country onwards."
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