Where Your Speech Is Free And Your Comment Is King - Post A Link

THE NEWS COMMENTER

Screenshot Foxnews.com
VOTE  (0)  (0)

Hollywood earns lowest Easter weekend box office in almost 15 years: report


Added 04-22-19 09:20:02pm EST - “As we were the first to say yesterday very early in the morning, it's the lowest Easter weekend at the box office in well over a decade” - Foxnews.com

CLICK TO SHARE

Posted By TheNewsCommenter: From Foxnews.com: “Hollywood earns lowest Easter weekend box office in almost 15 years: report”. Below is an excerpt from the article.

This material may not be published, broadcast, rewritten, or redistributed. ©2019 FOX News Network, LLC. All rights reserved. All market data delayed 20 minutes.

As we were the first to say yesterday very early in the morning, it’s the lowest Easter weekend at the box office in well over a decade – actually, since 2003, per ComScore this morning (when it hit $107.1M), with the last three days totaling $110.8M in US/Canada ticket sales. This despite the fact that New Line’s $9M James Wan horror production, "The Curse of La Llorona," over-performed and kicked its $15M-$17M tracking to the tune of $26.5M.

This weekend’s domestic B.O. is also off 12%  from the comparative three-day frame a year ago ($125.55M), which was also the pre-period prior to "Avengers: Infinity War" debuting.

All of this speaks to the power of "Avengers: Endgame," or specifically, a hands-down, must-see Marvel movie on the calendar: no major studio wants to program a tentpole and spend a $100M-plus global P&A to launch a movie in the weekend preceding a Marvel movie, even if it’s during a lucrative holiday period at the box office. At least that’s the attitude this year.

True, folks may curb their movie ticket spending at the B.O. in the weekend prior to a Marvel or Star Wars movie, but c’mon — it’s Easter weekend, and three-quarters of the nation’s K-12 schools were on break. Previous Easter weekends, when "Furious 7" and "Batman v. Superman" played, have amassed north of $224M. Not to mention, studios have proven before that two tentpoles, launched next to each other in subsequent weekends, can live in the marketplace at the same time.

Read more...

Post a comment.

CLICK TO SHARE

BACK TO THE HOME-PAGE