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As we were the first to say yesterday very early in the morning, it’s the lowest Easter weekend at the box office in well over a decade – actually, since 2003, per ComScore this morning (when it hit $107.1M), with the last three days totaling $110.8M in US/Canada ticket sales. This despite the fact that New Line’s $9M James Wan horror production, "The Curse of La Llorona," over-performed and kicked its $15M-$17M tracking to the tune of $26.5M.
This weekend’s domestic B.O. is also off 12% from the comparative three-day frame a year ago ($125.55M), which was also the pre-period prior to "Avengers: Infinity War" debuting.
All of this speaks to the power of "Avengers: Endgame," or specifically, a hands-down, must-see Marvel movie on the calendar: no major studio wants to program a tentpole and spend a $100M-plus global P&A to launch a movie in the weekend preceding a Marvel movie, even if it’s during a lucrative holiday period at the box office. At least that’s the attitude this year.
True, folks may curb their movie ticket spending at the B.O. in the weekend prior to a Marvel or Star Wars movie, but c’mon — it’s Easter weekend, and three-quarters of the nation’s K-12 schools were on break. Previous Easter weekends, when "Furious 7" and "Batman v. Superman" played, have amassed north of $224M. Not to mention, studios have proven before that two tentpoles, launched next to each other in subsequent weekends, can live in the marketplace at the same time.
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