HBO stops participating in Apple TV Channels, users directed to HBO Max app
Added 05-27-20 03:31:02pm EST - “This morning, HBO launched its new expanded streaming service: HBO Max, which is a superset of the existing HBO Now offering. You can get the HBO Max app on all Apple devices, but it comes at a price: the HBO partnership with Apple…” - 9to5mac.com
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This morning, HBO launched its new expanded streaming service: HBO Max, which is a superset of the existing HBO Now offering. You can get the HBO Max app on all Apple devices, but it comes at a price: the HBO partnership with Apple TV Channels is being wound down.
Starting today, the HBO channel has been removed from the Apple TV app if you don’t already subscribe to it. If you are a current subscriber, the channel will still be visible for the time being but will not be updated to feature Max-exclusive content.
The HBO Apple TV channel now features a carousel advertising the Max service. Tapping on any of the panels directs you to download the HBO Max app.
The long and the short of it is that HBO wants you to use their service through their application, HBO Max. They are no longer interested in reselling their service through a third-party UI like the Apple TV app interface.
If you are subscribed to HBO through Apple TV Channels, you can download the HBO Max and access all the content at no additional charge via your Apple ID account. If you are coming to HBO Max afresh, you can use Apple In-App Purchase to subscribe inside of the HBO Max application.
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