You are the news now

THE NEWS COMMENTER

VOTE  (0)  (0)

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Added 10-25-20 06:12:03pm EST - “The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest...” - Macrumors.com

CLICK TO SHARE

Posted By TheNewsCommenter: From Macrumors.com: “Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine”. Below is an excerpt from the article.

See the similarities and differences in deciding between the iPhone 12 Pro and the iPhone 12 Pro Max.

The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times.

On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to maintain an unlawful monopoly.

In 2017, Apple updated an agreement to keep Google's search engine as the preselected option on Apple devices. The New York Times reports that Apple receives an estimated eight to 12 billion dollars per year in exchange for making Google the default search engine on its devices and services, including the iPhone and Siri. This is believed to be the single biggest payment Google makes to anyone, and it accounts for 14 to 21 percent of Apple's annual profits.

Prosecutors claim that the deal is representative of illegal tactics used to protect Google's monopoly and stifle competition. According to the Justice Department, almost one half of Google's search traffic now comes from Apple devices, and the prospect of losing the agreement has been described as "terrifying" and a "code red" scenario within the company. Google's search traffic is integral to its business model due to its system of ads.

Read more...

If you don't see any comments yet, congrats! You get first comment. Be nice and have fun.

CLICK TO SHARE

BACK TO THE HOME-PAGE