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Gillette Shifts Gears ‘From Social Issues To Local Heroes' After Backlash Over Toxic Masculinity Ad


Added 08-22-19 04:16:01pm EST - “Gillette is shifting gears from "social issues to local heroes" after backlash over their January toxic masculinity ad.” - Dailycaller.com

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Posted By TheNewsCommenter: From Dailycaller.com: “Gillette Shifts Gears ‘From Social Issues To Local Heroes’ After Backlash Over Toxic Masculinity Ad”. Below is an excerpt from the article.

Gillette is shifting gears from “social issues to local heroes” after backlash over their January ad bashing toxic masculinity.

The shift comes as an attempt to “authentically connect” with the company’s customers, associate brand director for Gillette Australia and New Zealand Manu Airan said, according to the Washington Times.

Gillette plans to focus on “shifting the spotlight from social issues to local heroes” like firefighters and personal trainers.

“We have a very clear strategy when it comes to how we authentically connect with our consumers,” Airan said. (RELATED: Can Women Be Toxic Too? Men Respond To Gillette’s MeToo Ad)

“We will continue to talk about what is important to Gillette and that is representing men at their best and helping men do their best. That is not changing. We will continue to do that and demonstrate it in different ways.”

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