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Facebook's new PR blitz touts benefits of personalized ads ahead of Apple's privacy feature

Added 02-25-21 10:31:02am EST - “Facebook continues to play defense against Apple's upcoming App Tracking Transparency feature. The company has today launched a new digital ad campaign called "Good Ideas Deserve to be Found," with the purpose of explaining the importance…” - 9to5mac.com

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Posted By TheNewsCommenter: From 9to5mac.com: “Facebook's new PR blitz touts benefits of personalized ads ahead of Apple's privacy feature - 9to5Mac”. Below is an excerpt from the article.

Facebook continues to play defense against Apple’s upcoming App Tracking Transparency feature. The company has today launched a new digital ad campaign called “Good Ideas Deserve to be Found,” with the purpose of explaining the importance of personalized advertisements.

The world is full of good ideas. Now, thanks to personalized ads, small businesses can get theirs found. Good ideas deserve to be found.

As reported by CNBC, this new ad campaign will appear on TV, radio, and digital platform starting today and will run for 12 weeks. The goal is to “help people understand how the personalized ads they see help them discover new things they love, and support businesses in their community.”

Andrew Stirk, Facebook’s head of company marketing, discussed the new ad campaign in an interview with CNBC:

The goal is to help people understand the role that personalized ads play for small businesses, for their ability to grow and thrive, and also the role they play in helping discover ideas that might not otherwise exist, that they might not otherwise find. “We want to make sure that (small businesses) are aware of the tools that we’re providing, and make that experience as positive as possible. And then for consumers, we want to drive awareness of the role personalized ads play for small businesses and the ability to discover ideas.

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