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Facebook announced on Thursday it will be making changes to its News Feed in order to “prioritize posts that spark conversations and meaningful interactions between people.”
Mark Zuckerberg, Facebook founder and CEO, said he will shift the focus from helping users find relevant content to helping them find “more meaningful social interactions.”
“At its best, Facebook has always been about personal connections. By focusing on bringing people closer together – whether it’s with family and friends, or around important moments in the world – we can help make sure that Facebook is time well spent,” Zuckerberg wrote.
In the coming months, the company will begin rolling out updates that can “predict” which posts users may want to talk about with their friends and give these higher priority, according to a blog post by Adam Mosseri, the head of Facebook News Feed.
The social media giant said the updates could cause traffic to fall for certain “passive” public pages that do not generate conversations between people.
Bogus news may still spread — if a relative or friend posts a link with an inaccurate news article that is widely commented on, that post will still be prominently displayed. https://t.co/hmg721yArx— Anthony De Rosa ???? (@Anthony) January 12, 2018
RT examines how world leaders are (ab)using Twitter https://t.co/bb43YrGQUr— RT (@RT_com) January 9, 2018
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