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Facebook again criticizes Apple's privacy policies, says they hurt ‘millions of small businesses'

Added 10-25-21 06:31:01pm EST - “Facebook CEO Mark Zuckerberg said that Apple has been hurting not only Facebook, but "millions of small businesses."” - 9to5mac.com

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Posted By TheNewsCommenter: From 9to5mac.com: “Facebook again criticizes Apple's privacy policies, says they hurt 'millions of small businesses'”. Below is an excerpt from the article.

Facebook on Monday reported fiscal results for its third quarter of 2021 with $29.01 billion in revenue coming from advertisements. However, company CEO Mark Zuckerberg remains upset about Apple’s privacy changes, as he said during an investor call that Apple has been hurting not only Facebook, but “millions of small businesses.”

Zuckerberg said that Facebook experienced “revenue headwinds” this quarter due to Apple’s new App Tracking Transparency feature, which impacts the advertising business.

As noted by Seeking Alpha, the Facebook CEO once again criticized these changes and argued that the new iOS privacy policies have been affecting not only big companies, but also small businesses that rely on ad platforms in these “difficult times.”

As expected, we did experience revenue headwinds this quarter, including from Apple’s changes that are not only negatively affecting our business, but millions of small businesses in what is already a difficult time for them in the economy. Sheryl and Dave will talk about this more later, but the bottom line is we expect we’ll be able to navigate these headwinds over time with investments that we’re already making today.

Facebook COO Sheryl Sandberg, who also participated in the call, mentioned that the iOS privacy changes “advantaged Apple’s own advertising business.” Sandberg claims that it is now more difficult to precisely target an ad or measure campaign results.

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