Ex-Apple designer targets HomePod with Syng 'Cell' speaker startup
Added 05-23-20 07:11:02pm EST - “A former Apple designer, as well as ex-Apple employees, have formed the start-up Syng, with their 'Cell' speaker aiming to take on the HomePod and other smart speakers with its own superior computational audio processing.” - Appleinsider.com
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A former Apple designer, as well as ex-Apple employees, have formed the start-up Syng, with their 'Cell' speaker aiming to take on the HomePod and other smart speakers with its own superior computational audio processing.
A key element of the HomePod is its adaptive audio, which is able to create an optimal audio experience for the user, regardless of its position and nearby obstacles. While impressive to most listeners of the HomePod, one team believes it can create a far better product.
The startup Syng is using a combination of design and sound quality to create a new type of speaker, according to the Financial Times. Its first product, the "Cell" speaker, will use "immersive rendering" and a novel audio format to create a "revolutionary" sound "indistinguishable from reality."
In its pitches to investors, Syng plans to launch a range of speakers, with the initial launch scheduled for the fourth quarter of 2020. Along with expanding the speaker range, Syng also hopes to bolster revenues by licensing out its rendering technology to other speaker producers, as well as setting up its own subscription service.
So far, the startup has raised in the region of $15 million in Series A funding, and is aiming to raise more ahead of the launch.
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