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Digital Display Advertising 2019: Nine Trends to Know for This Year's Media Plan


Added 10-19-19 12:14:02pm EST - “In a new 2019 report, eMarketer outlines nine trends to know for this year's media plan in Digital Display Advertising.” - Businessinsider.com

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Posted By TheNewsCommenter: From Businessinsider.com: “Digital Display Advertising 2019: Nine Trends to Know for This Year's Media Plan”. Below is an excerpt from the article.

Major changes are afoot for the digital marketing industry. Trends and influences prevalent in 2019 will continue to affect marketers in 2020 and beyond, leaving many with questions.

No. In spite of mounting frustration and distrust from consumers and marketers, the latter will not turn away from the biggest players in the digital ad space. Copyright © 2019 eMarketer Inc. .

Marketers are going to have to prepare for impending regulation and heightened privacy concerns, whether they want to or not. This will mean scrutinizing their data collection practices and making sure they are meeting regulatory requirements and consumer expectations.

It will, but adoption of the in-app version of ads.txt—a text file on publishers' sites that lists vendors with permission to sell inventory—won't flow to every corner, nor will it solve all the ad fraud woes that currently plague mobile app advertising.

In some ways, yes. Apple's ITP 2.2, continued ad avoidance, rises in falsified audience data sets and the California Consumer Privacy Act are all pulling at the strings of this fragile web.

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