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Comment: Apple's in-store MacBook keyboard replacement program is a smart PR move


Added 04-24-19 08:31:01am EST - “Apple's MacBook keyboard replacement program solved one problem: customers would no longer have to pay for a fix for an Apple design failure. But, as I wrote recently, it still left many of u?” - 9to5mac.com

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Posted By TheNewsCommenter: From 9to5mac.com: “Comment: Apple’s in-store MacBook keyboard replacement program is a smart PR move”. Below is an excerpt from the article.

Apple’s MacBook keyboard replacement program solved one problem: customers would no longer have to pay for a fix for an Apple design failure. But, as I wrote recently, it still left many of us with another one: the hassle of living without our machine for a week – even those of us fortunate enough to have a backup machine.

I called an Apple Store, and they told me they’d need it for about five days, and that’s a much bigger deal […] It’s not that it’s impossible to be without it – I managed before – but it is a major hassle. I have my key work apps and bookmarks set up on my MacBook Air, but I know from that experience that there are a zillion small things that will drive me nuts in the week I’m without the machine.

It doesn’t seem asking too much that Apple keeps each store stocked with a supply of keyboards, carries out the swap in-store and allow customers to have a same-day appointment for whenever it has a slot to do so.

If Apple did that, I’d make an appointment today. As it is, I’m living with a problem that is a frequent background annoyance, Apple’s brand image taking a tiny dent in my mind every time it happens.

I’m not going to be alone in that. There will be many, many MacBook Pro owners out there slowly having their trust in the brand dented. Fixing that is surely worth the effort to implement the solution I suggest?

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