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China's nation brand surges 40% to almost $20 TRILLION


Added 10-12-19 02:37:02am EST - “China's nation brand surges 40% to almost $20 TRILLION” - Rt.com

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Posted By TheNewsCommenter: From Rt.com: “China’s nation brand surges 40% to almost $20 TRILLION”. Below is an excerpt from the article.

According to the study, the country’s nation brand value increased by 40.4 percent to $19.5 trillion from 2018 to 2019.

It said that despite expectations of a slowdown, China’s brand value has benefited from the success of some of its most dominant and valuable brands, including ICBC, Huawei, and Alibaba. The companies embraced strong marketing strategies adopted by their international counterparts.

Most valuable Nation #brands revealed!????- Developing economies see 30x faster growth than developed ones- China closing gap behind US, brand value up 40%- Japan overtakes UK in 4th spot- Singapore remains world’s strongest BSI score 90.5/100 REPORT: https://t.co/dFE4Ij07t7pic.twitter.com/41cnr3aO1G

The US, which has been the long-standing leader in the ranking, recorded a brand value growth of only seven percent over the past year.

The average year-on-year nation brand value growth of developing economies was 13.9 percent, compared with a mere 0.4 percent for developed economies.

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