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California says some highway marijuana billboards must be taken down

Added 01-23-21 02:18:02am EST - “In a downer for California's legal marijuana industry, regulators say some highway billboards advertising such products must come down. The state Bureau of Cannabis Control on Thursday ordered bill?” - Nypost.com

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Posted By TheNewsCommenter: From Nypost.com: “California says some highway marijuana billboards must be taken down”. Below is an excerpt from the article.

In a downer for California’s legal marijuana industry, regulators say some highway billboards advertising such products must come down.

The state Bureau of Cannabis Control on Thursday ordered billboard companies to stop selling space for cannabis marketing and take down existing ads on roads that cross state borders. Previously, such ads were only banned within a 15-mile radius of the California border.

The new decision covers about three dozen state and interstate routes, including heavily traveled Interstate 101 in Los Angeles.

The decision heeds a ruling by a judge in San Luis Obispo County that found interstate highway cannabis ads are illegal under Proposition 64. The voter-approved 2016 ballot measure legalized marijuana for adult recreational use and included restrictions on advertisements.

The move could prove costly to the multibillion-dollar legal cannabis industry, which already must battle for market share while contending with restrictions, taxes and illegal pot providers.

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