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Books to replace toys in Russian ‘Happy Meals'

Added 11-30-22 05:37:05am EST - “Vkusno i Tochka will start selling its version of a Happy Meal for kids, with books instead of toys” - Rt.com

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Posted By TheNewsCommenter: From Rt.com: “Books to replace toys in Russian ‘Happy Meals’”. Below is an excerpt from the article.

Re-branded McDonald’s restaurants in Russia, now called Vkusno i Tochka, (Just Tasty), will start selling their own version of a Happy Meal in December, which will offer books instead of toys, according to a company statement cited by business daily RBK.

The Kids Combo meal will be available in Novokuznetsk, Novosibirsk, Berdsk, Barnaul, Tomsk, Kemerovo, and Krasnoyarsk starting December 12, the company announced on Tuesday. Sales throughout the rest of the country are planned to begin in January.

The meal will include a choice of nuggets, cheese snacks, a classic burger, salad, carrot sticks, and apple slices, as well as a drink. But there will be one important change.

“As a gift, every Kids Combo set will have one of 14 exclusive books with various puzzles and mazes by the CLEVER publishing house,” the restaurant chain said, adding that books of this kind contribute to the development of memory, logic, and attention span of children.

In March, McDonald’s shut down its Russian outlets after operating in the country for more than three decades due to Western sanctions. Later, the fast-food giant announced it was selling its restaurants in the country to one of its licensees. The restaurant chain was later rebranded Vkusno i Tochka.

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