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Blotout tagged by Pixated to Provide Brands Measurable Ad Performance Results In Post-Cookie World

Added 05-24-22 03:04:02pm EST - “Blotout, a customer data platform that solves data loss and builds trust by capturing and activating customer data and putting it in the hands of enterprises, today announces its partnership with the performance marketing agency,…” - Finance.yahoo.com

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Posted By TheNewsCommenter: From Finance.yahoo.com: “Blotout tagged by Pixated to Provide Brands Measurable Ad Performance Results In Post-Cookie World”. Below is an excerpt from the article.

Blotout and Pixated together provide clients with advanced measurement, attribution, and activation for the cookieless era.

FREMONT, Calif., May 24, 2022 /PRNewswire/ -- Blotout, a customer data platform that solves data loss and builds trust by capturing and activating customer data and putting it in the hands of enterprises, today announces its partnership with the performance marketing agency, Pixated. Together they provide clients with advanced measurement, attribution, and activation for the cookieless era.

Ad performance measurement has never been more difficult than now. Marked by the introduction of iOS 14.5, ad blocking, GDPR requirements, and the demise of the third-party pixel, Google Analytics (and all third-party SaaS) tracking capability on iOS, the impact on commerce and subscription business is just beginning, seen by the irreversible break in measurement, attribution, and activation stacks. Agencies need to partner with tech innovators to solve this problem at scale.

"In the cookieless era, it's vital that businesses collect first-party data in order to maximize ROI which is why our partnership with Blotout makes sense. It gives our clients access to a proven system that works out of the box with no intensive and complicated development." Areej Khan, Co-founder of Pixated added.

Using Blotout's EdgeTag, Pixated can repair the flow of signals to Meta. With EdgeTag, signals are consented to and use the Meta C-API instead of a client-side script that suffers from a fragmented ID and lost signal potency. The benefit is realized almost immediately. Within 48 hours Meta Event Match Quality scores increase up to over 30%.

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