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Following a report from The Financial Times earlier today, Bloomberg has now published its own report detailing certain aspects of Apple TV+. According to the report, Apple is targeting a November launch of Apple TV+ and “weighing” a price of $9.99 per month.
Apple itself has not yet offered any details on price, and this Bloomberg report is the first we’ve heard of a $9.99 price point. That places it above the $6.99 price of Disney+, and right in the middle of the various plans and tiers offered by Hulu and Netflix.
The report notes that a “free trial is likely as Apple builds up its library,” but it did not go into specifics. Apple Music offers a three month free trial, but Apple Arcade is likely to only offer a one month trial. 9to5Mac report earlier today that Apple Arcade will cost $4.99 per month.
Apple’s initial slate of shows will include “The Morning Show,” Steven Spielberg’s “Amazing Stories,” “See” with Jason Momoa, “Truth Be Told” with Octavia Spencer, and a documentary series about extravagant houses called “Home.”
That’s a relatively small slate of original content, and it’s unclear how quickly Apple will expand. A report earlier today said Apple’s budget has ballooned to over $6 billion.
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